Nic Adler is Owner of The Roxy Theatre in Hollywood. The son of legendary music producer Lou Adler and actress Britt Eckland, Nic has blazed his own trail as a social media innovator and entrepreneur. Through his leadership and expertise Nic has managed to save the 37 year old club from extinction by revitalizing it with a social media program that has catapulted him to the no. 1 music venue in the world on Facebook and Twitter. He extended his community driven program to the neighboring businesses on the Sunset Strip and spearheaded the community collective known as The Social Strip. He sits on the Board of Directors for the Sunset Strip BID and is a regular at City Council meetings. Nic's work with his community has made him a favorite panelist at government, music, social media and small business related conferences. He has been featured in the NY Times, NPR, LA Times and others for his social media insights and accomplishments. Nic and The Roxy have been the recipient of countless awards over the years including City Beacon Award for West Hollywood, AOL Best Venue in Los Angles, and VH-1 Rock Honors Website of the Year.