With over 15 years of experience in marketing and branding, Kyra Reed is an innovator in the booming field of social media marketing, as well as a noted author on blogging and social branding. She is the Co-Founder of MarKyr Media, a Los Angeles based consulting firm dedicated to producing innovative social branding strategies for a diverse array of clients like Toyota FS, Adidas Eyewear, and the City of West Hollywood Chamber of Commerce. Her work with clients has been featured in numerous publications including Mashable, MTV, and FastCompany.com.
In 2006, she was introduced to Nic Adler, owner of Sunset Strip icon, The Roxy Theatre. Together they built a branding and marketing strategy utilizing the concepts of community and transparency to save the legendary music venue from permanently shutting its doors. Their wildly successful efforts set an example for other businesses on the Strip who wound up adopting the same social philosophy to improve their bottom lines as well. Kyra’s work with Nic on The Roxy and the “Social Strip” has received countless awards for social innovation and they have been featured in the New York Times, NPR and TechCrunch.
Kyra is the author of the 2006 “blog bible,” Blog 101, The Beginners Guide to Blogging and is currently writing "Social Branding 101." She has lectured at UCLA and USC on Community Development and has spoken at a number of conferences on future social trends and changes in the business landscape including Digital Music Forum: West, Blog World, ASCAP Expo, Social Media Week, Gravity Summit, SXSW Interactive and SXSW Music. Her philosophies about Social Media have been featured in Beverly Macy’s new book “The Power of Real-Time Social Media Marketing” published by McGraw-Hill.