Dr. Natalie serves as the Chief Strategist in the Digital Communications Group at Weber Shandwick, with a world-wide practice role spanning client work, practice development and thought leadership. Dr. Natalie is leading the firm’s ability to analyze a brand’s social media and digital communications initiatives by measuring their Social ID Index™ and determining where they fall on the Social ID™ Social Media Maturity Curve™ in comparison to best practices. Dr. Natalie’s focus is to consult with clients on their strategy for social media, marketing, PR, customer service and integrating them using organizational change management, new technology deployment and social media analytics, measurement and ROI.
As a former Analyst at Forrester Research, Dr. Natalie’s research included: Social Media, CRM, Customer Service, Marketing, PR, Customer Experience and technology. She’s combined her experiences as a management consultant at PricewaterhouseCoopers, Hitachi Consulting, BenchmarkPortal, GM andGE into practical experience to guide CxO’s, PR, Marketing, Customer Service and IT leaders, as integrated teams, to make sound business decisions by providing executable strategies that improve the bottom-line.
Dr. Natalie’s research is among the top in the world, respected for over 20 years because of her ability to tackle difficult subjects like connecting social media and traditional function department’s initiatives to the bottom-line and creating the world’s first social media return-on-investment calculator.
Dr. Natalie is often quoted in NYTimes, USAToday, Bloomberg-BusinessWeek, CRM Magazine and Peppers and Rogers 1-to-1 Magazine and is also a featured commentator on TV and radio.
As an accomplished public speaker, Dr. Natalie is an invited keynote at: Social Media Advertising Consortium (SMAC), WOMMA, Web 2.0, Enterprise 2.0, Gartner CRM Summit, Forrester IT, Business Technology and Consumer Forums, CRM Evolution, UCLA Anderson Business School MBA Program, ICMI, Pepperdine Business Forum, Vendor Users Conferences, IQPC, GSA and SOCAP.