In an era when information travels at phenomenal speed along the “realtime Web”, a brand can explode into popular culture overnight – and die just as quickly. How can companies and organizations stay ahead of the curve? How do you control the chaos? Two words: Social Media.
A unique thought-leader in the new “real-time” web, Beverly Macy draws on her experience as author,educator and expert on social media marketing to help businesses, brands and individuals level social media’s speed to create buzz, strengthen brands, listen to customers and effectively measure results.
Beverly is the co-author of The Power of Real-Time Social Media Marketing, a critical new business book for understanding social media to strengthen a start-up or redefine an existing brand, listen to what your customers think, need, and want, and effectively measure your efforts. She is also the CEO and Co-Founder of Gravity Summit, the premier series of social media marketing conferences that educate, inform and empower businesses and organizations with these new communications tools.
Gravity Summit’s mission to educate is also the foundation of Beverly’s role as teacher of Executive Marketing courses for the UCLA Business and Management Extension program, where she was recognized as “Distinguished Instructor of 2010” by the dean of the program.
Beverly is also a respected professional speaker and consultant with senior executives on real-time social media marketing for global non-profits, leading government agencies and Fortune 500 such as Toyota, The Walt Disney Company, Xerox Corporation, United Healthcare, Qualcomm, and Boeing.
Macy also spent 14 years at Xerox Corporation, where she received top honors for sales and marketing efforts.